Macro-Environment

Description of Macro-Environment. Explanation.

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Definition Macro-Environment. Description.

Macro-Environment includes the economy, technology, society, government and the competitive environmental factors that can influence an organization, but that are out of its direct control. However, firms may be able to develop Dynamic Capabilities to deal with (changing) environments.

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Compare with: PEST Analysis | Five Forces (Porter) | Competitive Environment | Globalization | Industry Attractiveness

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End of description Macro-Environment. An explanation.

                     
                      ●  (NL)
                      
                    Macroenvironment Techniques
                    "One important technique to analyze the macro environment is PEST Analysis."

                     
                      ● Chisaga (Glasgow)
                      
                    Difference Between Macro and Micro Environment
                    "Macro are external factors that can influence/affect an organisation micro are internal factors that can influence an organisation.

As described the macro factors are those that an organisation has no direct control over such as politics, religion or war. For example if an organisation wanted to enter the Iraq market it would be affected with the current situation in that country hence it will affect its ability to enter such a market. The micro factors are those that an organisation has direct control over such as production, capital in terms of labour for example so an organisation can be able to train its staff on technology so as to equip them with the ability to compete with existing competitors in terms of performance technological ability."

                     
                      ● Tebalo Shodu (Lesotho)
                      
                    Effect of Macro-environment on Business
                    "How does macro-environment forces affect the business?"

	● mukta (India)	Example: pharmaceutical company	"How does the macro environment of a pharmaceutical company look like?"
	● Kabwe (Zambia)	Macro Environment of a Pharmaceutical Company	"Here you can discuss how the external factors or uncontrollable factors of the pharmaceutical company affect it. Talk of how the politics, economy, environment, social factors and legal factors impact on the companies operation."

                       
                        ● Muhammad (UK)
                        
                      Definition of Macro Environment
                      "Macro environment includes the factors which cannot be controlled by company or organization. I. E. interest rate, legislation, economic condition. Like now due to credit crunch, every business is suffering, but it is not in the control of any firm or business."