Infomercial

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Description of Infomercial. Explanation.

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InfomercialDefinition Infomercial. Description.


An Infomercial is a hidden form of advertising presented to prospects as if it were information.


An Infomercial is a commercial message, including a detailed explanation of the advertised product or service, perfectly fitting with the structure of the information provided by the media channel utilized.

In other words, it is like the media is masking to its audience that the message presented (the Infomercial) is an ad. The style, length and appearance are  similar to the informative content offered by the media, although the content of the message of the Infomercial itself is commercial.


The aim of infomercials is to provide full information on the product or service advertised utilizing the persuasive technique of a non-commercial mask: people tend to be attracted by some form of entertainment and seemingly interesting information. As in Ambient Advertising and Subliminal Advertising, the consumer is approached in a somewhat pushy way.


The first infomercials promoted magazines and books using documentary techniques. Infomercials are widely used by both traditional and new media. In the USA a channel completely dedicated to infomercials was launched in 1991, Infonet. A typical TV infomercial is in the form of an imitated talk show with a length of 15 to 30 minutes. Usually they are broadcasted at fringe time, late night or early morning, and their goal is to build up the brand awareness presenting the benefits of a product, a product line or service. In some types of infomercials the goal can also be Direct Marketing by offering the possibility to order immediately (via phone or internet). The same advertising concept is also called Advertorial in press media and Teleshopping on TV.


Infomercials Forum
  Native TV Advertising: Target and Neiman Marcus 'Gift of Revenge' Commercials
Consumers have become very skilled in avoiding TV ads by initially recording TV programs on their Digital Video Recorders and then watching the recorded version, while skipping the advertisements.
TV channels are fighting back by introducing sho...
     
 
  Cases of Infomercials. Examples
Hi, do you know of a remarkable case or a classic example of hidden forms of advertising presented to consumers as if it were information (informercials)?
Please enter a reaction to share it for other people to enjoy!
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Infomercials Special Interest Group


Special Interest Group

 

Best Practices - Infomercials Premium

Expert Tips - Infomercials Premium
 

New Radical Advertising Methods as a Consequence of Jaded Audiences

The types and ways of Advertising has changed over years. For example, everyone knows that traditional ways of advertising have been replaced by onlin...
Usage (application): Advertising Approaches, Ambient Advertising, Sex in Advertising
 
 

Resources - Infomercials Premium

Guerilla Marketing: an Introduction

This presentation introduces you into the concept of guerilla marketing. It includes the following section:
1. Introduction to Guerilla Marketing...
Usage (application): Guerilla Marketing, Ambient Advertising
 
 

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Compare with: Ambient Advertising  |  Subliminal Advertizing  |  10 Commandments for Media Consumers  |  Attention Model  |  Consumerization  |  Unaided Recall  |  Direct Marketing  |  Permission Marketing  |  Tie-in Marketing  |  Brand Recognition  |  Brand Management  |  Branding  |  Brand Loyalty

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