Glocalization

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Description of Glocalization. Explanation.

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  2. Forum
  3. Best Practices
  4. Expert Tips
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Definition Glocalization. Description.


Glocalization in business is a hybrid combination strategy of globalization along with localization. It expresses the interaction and reconciliation of regional / local demands with general efficiency demands of creating products and services for a global market.


The phenomenon was catalyzed by the arrival of new electronic communications technologies, in particular the Internet, that enables the efficient provision of localized products and services on a global basis.


Sociologist Roland Robertson said that glocalization "means the simultaneity --- the co-presence --- of both universalizing and particularizing tendencies".

He aptly described glocalization as "the tailoring and advertising of goods & services on a global or near global basis to increasingly differentiated local and particular markets".


Glocalization Forum
  Glocalization is not New
Glocalization is now catching up fast. But is it new? Let us see:
Philip Kotler said “Authentic marketing is not the art of selling what you make but … identifying and understanding customer needs and creating solutions that deliver satisfaction...
     
 
  Examples of Glocalization in Emerging Markets
The phenomenon of glocalization has been aptly described by Roland Robertson as "the tailoring and advertising of goods & services on a global or near global basis to increasingly differentiated local and particular markets".
There are several e...
     
 
  Quotes on Glocalization. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to the tensions between the demands for globalization and localization?
Please enter a reaction to share it for other people to enjoy! Please use this template...
     
 

Glocalization Special Interest Group


Special Interest Group

 

Best Practices - Glocalization Premium

Expert Tips - Glocalization Premium
 

Nationalism and Patriotism in Corporate Brand Communication Strategies

Past research in market communication revealed that many consumers prefer to purchase domestic brands because they want to stimulate their own country...
Usage (application): Corporate Branding, Corporate Reputation, Corporate Nationality, Corporate Patriotism, Corporate Nationalism
 
 
 

Going Global: Adaptation of Marketing Mix Components

As we all know, companies that conduct business internationally are often adapting their products to the markets served. Operating in international ma...
Usage (application): Marketing Strategy, Global Marketing, International Marketing, Marketing Mix, 4Ps
 
 

Resources - Glocalization Premium

Doing Business Globally and Repecting Cultural Diversity

Presentation about doing business in a global world and highlights the importance of cultural diversity and global etiquette. It includes the followin...
Usage (application): Globalization, Global Business
 
 

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Compare with: Globalization  |  Mass Customization  |  Cultural Dimensions  |  Bottom of the Pyramid  |  Competitive Environment  |  Macro-Environment  |  Economies of Scale  |  Emerging Markets  |  PEST Analysis

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This ends our Glocalization summary and forum.

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