Glocalization
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Glocalization |
Over a million managers and consultants are working together on management issues via 12manage each month... |
Description of Glocalization. Explanation. |
Definition Glocalization. Description.
Glocalization in business is a hybrid combination strategy of globalization along with localization. It expresses the interaction and reconciliation of regional / local demands with general efficiency demands of creating products and services for a global market.
The phenomenon was catalyzed by the arrival of new electronic communications technologies, in particular the Internet, that enables the efficient provision of localized products and services on a global basis.
Sociologist Roland Robertson said that glocalization "means
the simultaneity --- the co-presence --- of both universalizing and particularizing
tendencies." Forum Comment on this PageCompare with: Globalization | Cultural Dimensions | Bottom of the Pyramid | Competitive Environment | Macro-Environment | Economies of Scale | Emerging Markets | PEST Analysis |
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End of description Glocalization. An explanation. |
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