Knowledge Center


Description of Franchising. Explanation.


  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print

Definition Franchising. Description.

Franchising is a business model wherein the franchisor (owner) of a product, service, or method grants the franchisee (dealer) the right to (exclusively) use the franchiser's brand name, reputation, and business skills in certain defined geographical locations or market areas. Usually, the franchisee also has to agree with specific rules, a business model and certain values. On top of that the franchisee has to pay franchising fees (both one-time and annual royalties) to the franchisor. The model combines:

  • the entrepreneurial skills, local market knowledge, and business experience of the franchisor, with

  • the goodwill of the brand and know-how / assistance in organizing, training, merchandising, marketing, and managing of the franchiser.

A well known and successful example is McDonalds.

Franchising Forum
  Franchising Business Plan
I'm working a business plan, approach and business vision is to make the business a franchise, the question is, my business plan must be different to other business plans?
Estoy trabajando un plan de negocios, el enfoque y la vision del negocio ...

Franchising Special Interest Group

Special Interest Group


Best Practices - Franchising Premium

Expert Tips - Franchising Premium

Resources - Franchising Premium

Introduction to Franchising

Presentation about Franchising.
- History of franchising
- What is franchising
- Types of franchising:
 - Product distributi...
Usage (application): Small and Medium Sized Companies









Compare with: Business Models  |  Strategic Alliance

Special Interest Group Leader

You here


Return to Management Hub: Change & Organization  |  Knowledge & Intangibles  |  Marketing  |  Strategy

More on Management  |  Return to Management Dictionary  | 


This ends our Franchising summary and forum.

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 24-10-2016. All names tm by their owners.