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Description of E-Commerce. Explanation.


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Definition E-Commerce. Description.

E-Commerce stands for electronic commerce and is a broad term for selling products or services using electronic means such as the Internet, other computer networks, or wireless (mobile)  transmissions. It should not be mistaken for E-Procurement (which is buying products or services using electronic media) and for E-Business, that involves both E-Commerce and E-Procurement. Unfortunately, sometimes the term is also used as a synonym of E-Business.

Even then, although it is a broad term, it does not include all processes that can be supported by electronic means, there has to be a business transaction component in it. For example it does not include:

  • E-Mail.

  • E-HRM (using an internet-enabled employee database).

  • E-Knowledge Management.

  • E-CRM.

  • Other internal internet-enabled systems.

Two forms of E-Commerce can be distinguished, being business to consumer (B2C) and business to business (B2B).

E-Commerce Forum
  Search Engine Optimization (SEO) Explained
Search Engine Optimization (SEO) is an important arm of E-commerce. It can be defined as the process of increasing a website's ranking through unpaid measures like building up relevant keywords. This process is focused on free...
  Drop-Shipping. Implications for the Supply Chain
The drop-shipping model in the supply chain has been quickly gaining popularity in the e-commerce field. The parties in a drop-shipping supply chain are the usual ones; customers, retailers and manufacturers. But in drop-shipping, after the online re...
  Huff Model and Online Shopping
The Huff model was introduced by David Huff in 1963. It is applicable to a wide range of problems, of which predicting consumer spatial behavior (the probability (Pij) that a consumer located at I will choose to shop at store) is the most comm...

E-Commerce Special Interest Group

Special Interest Group


Best Practices - E-Commerce Premium

Expert Tips - E-Commerce Premium

Key Challenges of Internet Age for Management and for Product and Service Development

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5 Strategic Best Practices for Mixed Physical-Digital Businesses

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Resources - E-Commerce Premium









Compare with: E-Business  |  E-Procurement  |  Twelve Principles of the Network Economy  |  Cannibalization  |  Bricks and Clicks  |  Mass Customization  |  4S Web Marketing Mix  |  Affiliate Marketing  |  Multi Channel Marketing

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This ends our E-Commerce summary and forum.

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