Cross-Selling

Description of Cross-Selling. Explanation.

Definition Cross-Selling. Description.

Cross-Selling involves selling additional products or services on top of the ones that customers are already buying.

It is a way to increase sales to the same customer (who has bought a product) by introducing other products in your product range. An important additional benefit of Cross-Selling is that it decreases the likelihood of the customer switching to a competitor.

Compare also: Analytical CRM  |  Horizontal Diversification  |  Customer Loyalty Program

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End of description Cross-Selling. An explanation.