Confirmation Bias

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Description of Confirmation Bias. Explanation.

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  2. Forum
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Definition Confirmation Bias. Description.


Confirmation Bias is the human tendency to search for, select ("Selection Bias"), or interpret information in a way that confirms one's preconceptions.


It is a phenomenon wherein decision makers have been shown to actively seek out and assign more weight to evidence that confirms their hypothesis, and ignore or under weigh evidence that could disconfirm their hypothesis.  It is a human tendency that is particularly relevant for strategists and marketers.

 

Is one particular form  of cognitive bias in judgment and decision making and is related to anchoring bias and status quo bias.


Confirmation Bias Forum
  Quotes on Confirmation Bias. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to searching for or interpreting information in a way that confirms our preconceptions and/or conformation bias?
Please enter a reaction to share it for other ...
     
 

Confirmation Bias Special Interest Group


Special Interest Group

 

Best Practices - Confirmation Bias Premium

Expert Tips - Confirmation Bias Premium
 

How to Avoid Being Misguided by Experience-based Biases

We often make decisions based on past experiences and judge the future. However, our past experience can sometimes misguide us since we refine and rei...
Usage (application): Analogical Strategic Reasoning, Decision-making, Cognitive Bias, Bandwagon Effect, Confirmation Bias, Anchoring
 
 
 

How to Use Counterintuition to Fight 5 Frequent Decision Making Errors

Mauboussin describes five mistakes in decision making that are often made and result in making the wrong decisions. These five mistakes are:
1...
Usage (application): Strategic Decision Making, Dealing with Complexity, Dealing with Uncertainty, Strategy
 
 

Resources - Confirmation Bias Premium

How to Improve your Strategic Decision Making?

In this video Michael Mauboussin, Credit Suisse's Head of Financial Strategies, briefly explains parts of Philip E. Tetlock's Model of 3 areas that ar...
Usage (application): Strategic Decision Making, Cognitive Bias, M&A, Corporate Finance
 

Hearing versus Listening

A comprehensive presentation about listening and how to do it well.
Includes a scheme of the steps in the listening process and the ways for effe...
Usage (application): Communicating Effectively, Active Listening, Coaching, Mentoring
 

Top 5 Strategy Pitfalls

Strategy is complex and companies are making many mistakes while working on it. Stuart Cross identified 5 frequent strategy pitfalls to avoid:
Usage (application): Strategy Errors, Strategy Traps, Strategy Barriers, Strategic Planning, Strategy Process
 

Critical Thinking in Decision Making

Presentation about critical thinking for decision making, including the following sections:
1. Failure of Imagination
2. Untested Assumption...
Usage (application): Critical Thinking, Testing Assumptions, Avoiding Fallacies, Avoiding Biases, Dealing with Emotions
 
 

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Compare also: Analogical Strategic Reasoning  |  Hawthorne Effect  |  Black Swan Theory

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