Concentrated Marketing

Knowledge Center

   

Description of Concentrated Marketing. Explanation.

Contents

  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print
 

Definition Concentrated Marketing. Description.


Concentrated Marketing is a market coverage and Market Segmentation strategy in which the product and marketing message is aimed at a (few) well-defined segments of the consumer population in a market. Compare also: Target Marketing.


Advantages: Allows small companies with limited resources to achieve a strong position in the specific market segment it serves, without mass production, mass distribution or mass advertising.

Disadvantages: Requires sophisticated marketing, ignores other areas of the market, can cause problems in future as may make it more difficult for company to expand.


Concentrated Marketing is particularly effective for small companies with limited resources.


Concentrated Marketing Forum
  Quotes on Concentrated Marketing. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to (the importance of) segmented, concentrated marketing?
Please enter a reaction to share it for other people to enjoy! Please use this template:
Author Na...
     
 

Concentrated Marketing Special Interest Group


Special Interest Group

 

Best Practices - Concentrated Marketing Premium

Expert Tips - Concentrated Marketing Premium

Resources - Concentrated Marketing Premium
 

News

Concentrated Marketing
     
 

Videos

Concentrated Marketing
     
 

Presentations

Concentrated Marketing
     
 

More

Concentrated Marketing
     

Compare with: Undifferentiated Marketing  |  Concentration Strategy  |  Differentiated Marketing  |  Niche Marketing  |  One-to-one Marketing  |  Tie-in Marketing  |  Market Segmentation  |  Profit Pools  |  Marketing Mix  |  Extended Marketing Mix

Special Interest Group Leader

You here


 

Return to Management Hub: Marketing  |  Strategy


More on Management  |  Return to Management Dictionary  | 

 

This ends our Concentrated Marketing summary and forum.

About 12manage | Advertising | Link to us | Privacy | Terms of Service
Copyright 2016 12manage - The Executive Fast Track. V14.1 - Last updated: 11-12-2016. All names tm by their owners.