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Competitive Pricing

Description of Competitive Pricing. Explanation.



  

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Definition Competitive Pricing. Description.

 

Competitive Pricing is a defensive and competitor-related approach to pricing.

It is a marketing-oriented strategy whereby prices are set on the basis of the prices charged by competitors.


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Recent User Comments
Precious - Nigeria Impact of Competitive Pricing "What is the overall impact of competitive pricing int he 21st century?"    4
Diana - Ghana Why Competitive Pricing? "What is the importance of competitive pricing?"    -2
Sugeng Wdarsono - Indonesia Pricing Strategy "How to determine a good price level among many competitors?"    1
joshua - Ireland Article on Competitive Pricing "An interesting application can be found on Google Knol:
knol.google.com/k/giancarlo-vercellino-ph-d/competitive-pricing-using-monte-carlo/11d5i2rgd9gn5/3#"		    -2
Aishatu - Nigeria Consequences of Competitive Pricing? "What is the overall impact of competitive pricing in the 21st century?"    -2
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Compare with: Target Pricing  |  Penetration Pricing  |  Cost-plus Pricing  |  Standard Cost Pricing  |  Marginal Cost Pricing  |  Price Skimming  |  Perceived Value Pricing  |  Psychological Pricing  |  Promotional Pricing  |  Discount Pricing  |  Competitive Position  |  Competitive Environment  |  Competitive Intelligence

 

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End of description Competitive Pricing. An explanation.

 

 
Copyright 2009 12manage - The Executive Fast Track. V10.4 - Last updated: 21-11-2009. All names tm by their owners.

  ● Johann (Germany) Reasons for Competitive Pricing "If your product or service is CHEAPER than all of your competitors you are leaving the potential additional profit on the table that you could have made if your product or service was priced more competitive.
If your product or service in priced HIGHER than all of your competitors, then you are probably not going to sell much."
  ●  (Philippines) Competitive Pricing "You must price your product neither cheaper nor higher than all of your competitors but competitively right so that potential buyers can afford to buy the products with their "surplus.""