Competitive Intelligence

Description of Competitive Intelligence. Explanation.

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Definition Competitive Intelligence. Description.

Competitive Intelligence is the selection, collection, interpretation and distribution of strategic information regarding the competitive environment in which a firm operates. It is the analytical process that transforms disaggregated competitor intelligence into relevant, accurate and usable strategic knowledge about competitors, position, performance, capabilities and intentions

Having reliable information available is crucial for describing the market in which a firm operates, analyzing the competition, forecasting future developments, adjusting to changing market circumstances.

Typically, the information is gathered from current and former employees or customers of the competitors, suppliers, shareholder meetings, annual reports, industry associations, journals, magazines, websites, research studies, and from specialized providers.

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End of description Competitive Intelligence. An explanation.