Co-Marketing

Description of Co-Marketing. Explanation.

Definition Co-Marketing. Description.

Co-Marketing is a cooperation approach to marketing wherein products or services from one company are marketed jointly with those of another company. Depending on the case, the focus can be on cooperating in distribution, product development or communication.

Many examples exist between manufacturers and retailers (supermarkets) in the Consumer Packages Goods sector, such as marketing a beer tender along with beer from another company.

Compare with: Cross-Branding  |  Affiliate Marketing  |  Co-Creation  |  Co-opetition  |  Advertising  |  Brand Management  |  Positioning  |  Tie-in Marketing

Return to Management Hub: Communication & Skills  |  Marketing  |  Supply Chain & Quality

More on Management  |  Return to Management Dictionary  | 

End of description Co-Marketing. An explanation.