Branding

Description of Branding. Explanation.

Definition Branding. Description.

Branding is the process by which both a brand and brand identity are developed through selecting and blending tangible and intangible attributes to differentiate a product, service or corporation in an attractive, meaningful and compelling way. An association is being made between the (name of the) product and various values, images, awareness, recognition, qualities, features and benefits.

It is also described as the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.

Compare also: Brand Personality  |  Brand Identity Prism  |  Cross-Branding  |  Unaided Recall  |  Brand Recognition

Return to Management Hub: Communication & Skills  |  Decision-making & Valuation  |  Knowledge & Intangibles  |  Marketing

More on Management  |  Return to Management Dictionary  | 

End of description Branding. An explanation.