Branding

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Description of Branding. Explanation.

Definition Branding. Description.

Branding is the process by which both a brand and brand identity are developed through selecting and blending tangible and intangible attributes to differentiate a product, service or corporation (See also: Corporate Reputation, Online Reputation) in an attractive, meaningful and compelling way. An association is being made between the (name of the) product and various values, images, awareness, recognition, qualities, features and benefits.

It is also described as the process of building a favorable image for a product or company that differentiates it, in the minds of prospects and end users, from other competitors.

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Andoh - Ghana

Strategic Importance of Brands?

"What is the importance of brands to an organisation in terms of brand equity?"

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Andoh - Ghana

What is a Brand?

"What is a brand precisely?"

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Compare also: Brand Personality  |  Brand Identity Prism  |  Cross-Branding  |  Unaided Recall  |  Brand Recognition

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End of description Branding. An explanation.