Brand Recognition

Description of Brand Recognition. Explanation.

Definition Brand Recognition. Description.

Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.

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Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Consumerization

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End of description Brand Recognition. An explanation.