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Brand Recognition

Description of Brand Recognition. Explanation.




  

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Definition Brand Recognition. Description.

 

Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.


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Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Consumerization

 

Return to Management Hub: Communication & Skills  |  Marketing  |  Strategy

 

More on Management  |  Return to Management Dictionary  | 

 

End of description Brand Recognition. An explanation.

 

 

Copyright 2009 12manage - The Executive Fast Track. V10.4 - Last updated: 22-11-2009. All names tm by their owners.