Brand Recognition

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Description of Brand Recognition. Explanation.

Contents

  1. Summary
  2. Forum
  3. Best Practices
  4. Expert Tips
  5. Resources
  6. Print
 

Definition Brand Recognition. Description.


Brand Recognition is the extent to which a brand is recognized for stated brand attributes or communications.

In some cases brand recognition is defined as Aided Recall - and as a subset of brand recall. In the case, brand recognition is the extent to which a brand name is recognized when prompted with the actual name.

A broader view of brand recognition is the extent to which a brand is recognized within a product class for certain attributes.


Brand Recognition Forum
  Impact of Store Flyers on Brand
What do you think about the impact of store flyers on brand? Thank you for your answer....
     
 
  Brand Esteem for Services
Why is it easier for a service provider to extend the esteem of its brand than for a consumer goods manufacturer?...
     
 
  Brand Irritation: a Particular Case of Brand Recognition
Brand irritation is sheerly a particular case of brand recognition, when a product/service becomes a notorious one, destroying brand value. So far brand recognition might bring either positive or negative value. Brand recognition is just when ...
     
 
  Brand and Recognition
Brand recognition specifically has to do with whatever the product owner receives from his product users and consumers. Actual feelings and perceptions such consumers have about the product or brand among competing alternatives and similarities.
...
     
 

Brand Recognition Special Interest Group


Special Interest Group

 

Best Practices - Brand Recognition Premium
  Brand Irritation: a New Concept
Are poor services irritating you?
Is less and wrong information given about the products or services by the marketing people made you angry?
If your answer is YES for both questions and it affects your next purchase decision in choosing tha...
     
 

Expert Tips - Brand Recognition Premium
 

Why are Brands Often So Similar? Understanding Brand Similarity/Parity

Despite of the efforts of companies to differentiate their brand from other brands, in many product categories a high level of brand similarity/brand ...
Usage (application): Branding, Brand Management, Brand Parity, Brand Similarity, Know Model, Brand Differentiation
 
 
 

The 22 Laws of Branding (Trout & Ries)

1. The Law of Expansion: The power of a brand is inversely proportional to its scope. Trying to be all things to all people undermines the power of th...
Usage (application): Branding, Brand Recognition
 
 
 

Brand Engagement of Consumers in the Digital Age

Edelman argues that nowadays people are connecting with brands in a different way than before. This is cuased mainly because of an increased number of...
Usage (application): Branding, Brand Management, Marketing, Advertising
 
 
 

Focus Points in City Branding

Although most people are used to products and services marketing, cities are increasingly being used as a marketing tool since the end of the twentiet...
Usage (application): City Branding, Regional Branding, Geographical Branding
 
 
 

Three Dimensions in How Global Brands are Evaluated by Consumers

Holt et al. (2004) researched how people evaluate and value global brands. They found out that 3 main characteristics are critical in the evaluation o...
Usage (application): Global Branding, Corporate Reputation, CSR, Globalization
 
 

Resources - Brand Recognition Premium

Jennifer Aaker on Branding

Jennifer Aaker explains the difference between brand and branding:
- "Branding" is just the tip of the iceberg (the mark, the name, the icon, the...
Usage (application): Jennifer Aaker on Branding
 

Brand Stretching and Extension

Presentation that is mainly about Brand Stretching and branding in a Global Context. The presentation includes many examples and contains the followin...
Usage (application): Brand Management, Brand Identity, Global Brand, Meta Brand
 

Steve Jobs on Brand Strategy and Core Values

In this video Steve Jobs gives a presentation on Marketing and Core Values. He argues that in this noisy and complicated world companies do not have m...
Usage (application): Marketing, Branding, Strategic Vision, Core Values
 

Branding Cities: City Branding

This presentation is about city branding. It explains how to successfully brand cities. The following sections are included:
1. Cities: The mothe...
Usage (application): City Branding, Branding Strategies
 

Country Branding: Branding a Country

This presentation is about branding a country or another geographic location. Next to the outline, there are several country-examples given. The follo...
Usage (application): Country Branding, Place Branding
 

The Internet / Social Media Revolution

Video shows how fast social media is growing. And gives a clear status of the position of social media by 2014.
Great starter for a discussion, p...
Usage (application): Social Media, Internet Strategy, Internet Impact, Digital Revolution
 

Introduction to Managing Brands

Presentation about brand management. Table of content:
MANAGING BRANDS FOR COMPETITIVE ADVANTAGE
- Brand Loyalty: brand recognition, brand ...
Usage (application): Brand Management, Brand Loyalty, Brand Equity
 

Understand the Basics Behind Sport Sponsoring

A sponsorship is a business contract between a company and an individual, a club, a team or an event in which the company provides money and equipment...
Usage (application): Initial Understanding of Sport Sponsoring
 

Funny Intro to Marketing Concepts in 2 Minutes

Funny explanation of direct marketing, advertising, telemarketing, public relations, brand recognition, customer feedback, demand and supply gap, comp...
Usage (application): Initial Understanding of Marketing Terms, Marketing Intro, Marketing Fun, Trainings, Workshops
 

Jennifer Aaker on Branding

Jennifer Aaker explains the difference between brand and branding:
- "Branding" is just the tip of the iceberg (the mark, the name, the icon, the...
Usage (application): Jennifer Aaker on Branding
 

Jennifer Aaker on Branding

Jennifer Aaker explains the difference between brand and branding:
- "Branding" is just the tip of the iceberg (the mark, the name, the icon, the...
Usage (application): Jennifer Aaker on Branding
 
 

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Videos

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Presentations

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Compare with: Brand Personality  |  Brand Asset Valuator  |  Brand Identity Prism  |  Brand Loyalty  |  Unaided Recall  |  Ambient Advertising  |  Attention Model  |  Brand Management  |  Branding  |  Relational Capital  |  Nielsen Ratings  |  Consumerization

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