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Barriers to Entry

Description of Barriers to Entry. Explanation.




  

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Definition Barriers to Entry. Description.

 

Barriers to Entry are obstacles to the entry into a market for new firms. These obstacles may take various forms. They may include:

  • Technical barriers.

  • Legal barriers, government regulations and other restrictive practices.

  • Very low pricing (selling below cost price).

  • Strong branding, advertising and customer loyalty by/for the existing competitors.

  • Patents and other intellectual property rights.

  • High Research and development costs

  • Cost advantages through economies of scale.

  • Distributor agreements and Supplier agreements which give exclusivity.


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Compare also: Five Forces (Porter)  |  Oligopoly  |  Competitive Intelligence  |  Competitive Environment  |  Sustainable Competitive Advantage  |  Organizational Absorption

 

Return to Management Hub: Marketing  |  Strategy  |  Supply Chain & Quality

 

More on Management  |  Return to Management Dictionary  | 

 

End of description Barriers to Entry. An explanation.

 

 

Copyright 2009 12manage - The Executive Fast Track. V10.4 - Last updated: 22-11-2009. All names tm by their owners.