Bandwagon Effect Bias

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Description of Bandwagon Effect Bias. Explanation.

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Definition Bandwagon Effect Bias. Description.


Bandwagon Effect Bias is the tendency to do (or believe) things because many other people do (or believe) the same. It is an example of Cognitive Bias.


Without examining the merits of the particular thing, people tend to "follow the crowd." Sometimes this cognitive bias is referred to as the Herd Instinct.

Surely this bias is a strong force behind many financial crises.


This human tendency is particularly relevant for investors, leaders of organizations, communication specialists and management consultants.




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Group Influences and Opinion Leadership - Groupthink, Group Dynamics, Word of Mouth Marketing, Sales, Opinion Leadership, Convincing People, Persuation
 

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Compare also: Core Groups  |  Groupthink  |  Spiral of Silence  |  Abilene Paradox  |  Black Swan Theory

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