Bandwagon Effect Bias

Description of Bandwagon Effect Bias. Explanation.

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Definition Bandwagon Effect Bias. Description.

Bandwagon Effect Bias is the tendency to do (or believe) things because many other people do (or believe) the same. It is an example of Cognitive Bias.

Without examining the merits of the particular thing, people tend to "follow the crowd." Sometimes this cognitive bias is referred to as the Herd Instinct.

This human tendency is particularly relevant for leaders of organizations, communication specialists and management consultants.

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Compare also: Core Groups | Groupthink | Spiral of Silence | Abilene Paradox

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End of description Bandwagon Effect Bias. An explanation.