Ambient Advertising

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Description of Ambient Advertising. Explanation.

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Definition Ambient Advertising. Description.


Ambient Advertising is a form of advertising displayed wherever there is outdoor space for the advertiser to show its message or image.


An ambient advertisement is any form of advertisement that differs from the one on printed pages, movies or broadcasting. It is also known as Captive Audience Advertising. It has been created to surround and draw the attention of perspective customers in the environment where they could need, or at least think of, the advertised product. As in Subliminal Advertising and Infomercials, the consumer is approached in a somewhat pushy way.


In everyday life there are plenty of examples of ambient advertisements: in the streets, in busses, undergrounds, railway stations, airports, and wherever companies are allowed to publish their message, brand, logo, or image.


In his 2002 article “The Commercialization of America’s consciousness” David Bollier, from Annenburg School of Communication, writes that advertising is nowadays surrounding people wherever they are. If we consider the aggregate offering of all ambient advertising in public spaces, the resulting effect is a Corporate Big Brother. In Bollier's opinion the ubiquity of marketing and advertising in daily life pushes people to integrate such messages in their framework of cultural values.



Ambient Advertising Forum
  Accidental Advertising
I define an accidental advertisement as one wherein the benefit of the advertisement is reaped by unintended product, services or idea.
On the 10th of April 2016, a full page photo of Lionel Messi in the Times of India as Global Brand Ambassador...
     
 
  Quotes on Ambient Advertising. Quotations
Hi, do you know of a remarkable, humorous quote by a famous person or a proverb related to ambient or captive audience advertising?
Please enter a reaction to share it for other people to enjoy! Please use this template:
Author Name Year of Bir...
     
 

Ambient Advertising Special Interest Group


Special Interest Group

 

Best Practices - Ambient Advertising Premium

Expert Tips - Ambient Advertising Premium
 

Childrens' Understanding of Advertizing: Three Stages of Consumer Socialization

The way that people behave and how they make their decisions in the marketplace depends on the processes by which they have obtained skills, knowledge...
Usage (application): Advertizing to Children, Targeting Children, Consumer Socialization, Marketing to Children
 
 
 

New Radical Advertising Methods as a Consequence of Jaded Audiences

The types and ways of Advertising has changed over years. For example, everyone knows that traditional ways of advertising have been replaced by onlin...
Usage (application): Advertising Approaches, Ambient Advertising, Sex in Advertising
 
 

Resources - Ambient Advertising Premium

Guerilla Marketing: an Introduction

This presentation introduces you into the concept of guerilla marketing. It includes the following section:
1. Introduction to Guerilla Marketing...
Usage (application): Guerilla Marketing, Ambient Advertising
 

Buzz Marketing, Opinion Leadership, Worth-Of-Mouth

Presentation with speaking notes about Opinion Leadership, including several related types of marketing. The presentation includes the following secti...
Usage (application): Opinion Leadership, Buzz Marketing, Worth-Of-Mouth Communication, Cool Hunting
 
 

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Compare with: Subliminal Advertizing  |  Attention Model  |  Cultivation Theory  |  Unaided Recall  |  Permission Marketing  |  Tie-in Marketing  |  Brand Recognition  |  Brand Management  |  Branding  |  Brand Loyalty  |  Relational Capital  |  8 Hidden Needs

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This ends our Ambient Advertising summary and forum.

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