Advertising

Description of Advertising. Explanation.

Definition Advertising. Description.

Advertising is the promotion of goods, services, companies or ideas. It is a way of increasing demand by bringing the product to the attention of consumers.

The effectiveness of advertising can be measured by the advertising elasticity of demand. This measures the percentage increase in demand divided by the percentage increase in advertising spending.

Advertising can be (an important component of) a business model, as is valid for many internet websites, newspapers and magazines.

Compare also: Product Life Cycle  |  Target Marketing  |  Positioning  |  Co-Marketing  |  Cross-Branding  |  Synchromarketing  |  Tie-in Marketing  |  Subliminal Advertizing

Return to Management Hub: Communication & Skills  |  Marketing

More on Management  |  Return to Management Dictionary  | 

End of description Advertising. An explanation.