5 C's of Marketing Strategy

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Description of 5 C's of Marketing Strategy. Explanation.


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Definition 5 C's of Marketing Strategy. Description.

The 5 C's of Marketing Strategy provides a quick checklist on some important things to consider when crafting a marketing strategy:

  1. Customer Needs. What needs from which clients do we seek to satisfy? Compare: Customer Satisfaction Model

  2. Company Skills. What special competences do we possess to meet those needs? Compare: Core Competence  |  SWOT Analysis

  3. Competition. Who competes with us in meeting those needs? Compare: Competitive Advantage

  4. Collaborators. Who should we enlist to help us and how do we motivate them? Compare: Strategic Alliance

  5. Context. What cultural, technological and legal factors limit what is possible?  Compare: PEST Analysis

Marketing Strategy Forum (5 topics) Help
  5 C's in Developing Countries: Add Corruption as 6th C?  - In terms of relationship marketing, the 5 Cs come in very handy. It has been used and implemented in various successful businesses all across the world.
However when we take account of developing economies, another C comes into picture wh...
  The 4 C's of Customer Relationship Management versus the 5C's of Marketing  - Is there a relationship with 4 c's of customer relationship management to 5c's of marketing?...      
  Strategy of 5C's and Relationship Marketing  - This strategy of 5C's is one of the most important concepts of relationship marketing. When I started to apply this concept in the process of relationship marketing campaigns and customer loyalty, the sales pipe line was much easier to analyze...      
  5 C's of Customer Creation Dovetails with 5 C's of Marketing Strategy  - We define the 5 C's of Customer Creation as: Consciousness, Curiosity, Contemplation, Contract, Contentment.
This model helps marketers to construct various sales and promotion activities matched to where the prospect is in the sales c...
  Why Competitive Pricing? Reasons for Competitive Pricing  - The goal of every company, whether a conglomerate or a start up is to "kill competition". That is if they are in it for the profits. Competitive pricing is one key way of achieving this....      

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Compare with: 7 P's Extended Marketing Mix  |  SOSTAC  |  Customer Relationship Management

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